About Cupcake Babies

The inception of Cupcake Babies is a story woven with culinary inspiration and a mother's desire for a better baby-bathing experience.

Alexandra Kerckhof, a magazine author and mother of three, found herself contemplating a solution to the common challenges of bathing infants while baking cupcakes. The cupcake's gentle, curved form sparked an idea: the Cupcake Babies small bath, designed for newborns up to one year. This innovative bath utilizes inflatable vertical tubes to create a comfortable and supportive platform that fits in any standard sink, offering a lightweight and compact alternative to traditional baby baths. Fueled by her own post-C-section discomfort and the lack of ergonomic bathing options, Alexandra combined her marketing expertise, childcare knowledge, and midwife feedback to bring Cupcake Babies to life, prioritizing comfort and convenience for both mother and child.

The Cupcake Babies bath is more than just an inflatable tub; it embodies the expectations of modern parents seeking products that meet their needs without compromise.

 In 2019, Alexandra established Aloha Kids bv, a sole woman-owned company. Responding to popular demand during the Covid pandemic, she expanded the product line with the Cupcake Babies Big Bath, catering to children aged one to eight years.

Both baths are patented, the brand is internationally trademarked, and hold necessary global certifications, demonstrating a commitment to safety and quality. Alexandra's dedication extends beyond product development; her mission is to create social impact and added value, placing sustainability and well-being at the heart of her business.

The impact of Cupcake Babies stretches far beyond individual homes. Parents worldwide have embraced the ease and comfort of these baths, and remarkably, they have found a place in pediatric hospitals, where physiotherapists use them to aid the development of premature babies.

Midwives also incorporate the baths into their sessions with newborns, highlighting their versatility and therapeutic benefits.

Receiving the prestigious 2025 'Best Baby Bath Award' from Baby Innovations Products served as a powerful affirmation for Alexandra, validating her dedication and the meaningful journey of creating a product that genuinely enhances the lives of families and infants alike.